video production checklist

(“OK!, how about this… we film a thousand multi-coloured French Poodles chasing Lady Gaga down the Champs Elysees… ?”), You’ll  have to do some research if you have no prior experience with video production but at the end of the day you, or someone you report to, definitely has a budget for your video project. So… back to earth, the vast majority of marketing video production concepts are driven by both practical and creative imperatives. 0000030106 00000 n Production of your corporate video is an important process. This is so perfect for advertising and marketing as a whole. Video Production Companies – The Evolution of an Industry. If you don’t follow a logical planning process, you’ll fail… every time. For video production, different budgets fit different needs. 1. H�Z�n����?�6�� � ��c endstream endobj 62 0 obj <>stream Talent or Presenters – Who is on on camera? 0000021746 00000 n Realising a project of this scale presented a lot of firsts for Animade as a studio – their first time working as a collective and the first time they found themselves hitting the festival circuit with a vengeance. 48 0 obj <> endobj xref 48 33 0000000016 00000 n PDF. However, shorter is a guideline, not a rule. %PDF-1.4 %���� It can be a lengthy process and it basically consists of writing, shooting, and editing. 0000004380 00000 n By ‘message’ I mean what are the three to five key ideas that you need to communicate to your audience? Shot List Template. Sample Video Production Checklist Template Dominica Alexeeva November 24, 2020 Checklist Creating and creating a fantastic video asks a great deal of preparation, Preparation is the secret to a fantastic video along with fulfilling your financial plan. This is the stage where the concept and messages come together in a coherent plan that gets approved before any camera ever gets turned on. Use the following tools and tips to improve your organization’s video storytelling. 0000036351 00000 n Crew – Who is on your production crew? Too many video production projects start part way through the process – with a ‘cool idea’, a bad idea, a misguided idea or worst of all, no idea at all. Are they interested in your product? Do you have all of the right lights, lenses, audio equipment, jibs, sliders, reflectors, tools, power, etc. Our Orlando video production company runs through a checklist to make sure we have all of our equipment lined up and in order so that your project is free of any chaos! 0000014079 00000 n Your video project won’t necessarily require each of the steps described below. And, with the help of a great production company, videos can never be better. �P�5���Sy﵁�~l���=h���]sD�S+X���y��̧�dT���>�����{�wZ1������x�v7j`.8Xݘ��Dh��R��)_��Q�1. Determining a business objective causes you to focus on outcomes. 0000041059 00000 n What do you want to happen when people finish watching your video? Do you need special equipment or props or products for the shoot? If the video production company you are talking to doesn’t ask this question then you may want to consider a second opinion. On larger projects the treatment is usually a one page summary of your idea which outlines the style of the video and the devices used to communicate your key messages. (The answer here is almost always ‘yes’….) Have they rehearsed their lines or will they be using a Teleprompter? The ‘concept’ or ‘idea’ can be as simple as ‘let’s move the CEO out from behind his big desk and show him actually talking to customers’ or it can be as complex or grand as your imagination and budget allow. Your budget will impact which video production … | A Nikole For Your Thoughts.. Video Pre-Production Planning Check-list – 11 Steps to a Successful Project | Hold On To That Slinky Thing, Simple Video Pre-Production Checklist | Hitchhiker's Guide to Video, Corporate Video 101: The Ultimate Guide to Creating Brand Video - The Shutterstock Blog, The First Step in Videomaking | Everyday Video, TME PROJECT – REFLECTION 14 – Holly's Music Education Blog, Getting Started With Video Production Pricing — VideoRemix, Audio & Visual: Module 3- Visual Composition: Pre-Production – the goth historian, ICM508 Module 3 – Visual Design I – Emily Daigle, Module 3: Visual Composition I – Visual Montage (Pre-Production) – Breanna's Design Blog, Module 3: Visual Composition 1-Visual Montage (pre-production) – Kelcey Nicole, ICM508 Module 3: Visual Montage (Pre-Production) – Adam Rivers: Diversifying Yourself As An Asset, Module #3: Visual Composition I – Visual Montage (Pre-Production), Pre-Production Tips from the Pros – Media Dino, Module Three: Visual Composition 1- Montage Preproduction – Designer Insight, How to Create an Effective Video Production Brief. VIDEO PRODUCTION CHECKLIST. That said, the execution of most uber creative ideas never realizes the giddy expectations imagined at conception. The size and scope of your video project will determine how many meetings and how many people are involved in the video production process. It can be pretty daunting experience with all the video jargons and technical requirements. Quite often promotional video projects start off as a concept in search of a purpose. > Are the pictures vivid and attractive? 0000004434 00000 n Support elements:  What support elements are needed to support the message such as: branding, text, animations, CGI, music track, sound effects, etc. In fact, prices have dropped so much that you can now shoot a professional video … If you have an existing product, it’s always good to touch base with existing clients to find out if you truly understand why they purchase your product. Or are you trying to sell to your best audience – existing customers? If you don’t circulate the storyboard and schedule to the folks involved in approving/blessing the video you may be in for a shock when they tell you that you’ve left something out or you have not represented the material the way they would have liked. Tip #7: Chicago Video Production Checklist. They will then cut the film together according to the script and storyboard, so that your core message shines through.Good edits: 1. How are you going to get people to watch your video? At the end of this blog, you can download a simplified video post-production checklist to help keep your project on track. 0000002903 00000 n What type of video is best to achieve my business goals? A pre-production location visit and discussion with on-site maintenance or security is often necessary. Who needs to approve the video and where do they get inserted into the process? To help customers and prospects solve a problem they might have? 0000022141 00000 n Do you employ actors or presenters, if so which ones and how? They will examine many hours worth of footage and select the best takes to use in the final video. us), you too can produce compelling video content. Some things to consider before the folks with cameras arrive: Location Scouting – Where are you going to shoot and what challenges do you have there? This becomes much more important in large organizations. To showcase your company as being environmentally responsible? The process is quite challenging, but you can handle the production easily and quickly with adequate preparation. h�b``�e``�� K�P3�0p,``0@��bI>�v�����kY��n��)�28"WX,*¯�|m ���^���020����jp�Y�gBDv �I endstream endobj 79 0 obj <>/Filter/FlateDecode/Index[5 43]/Length 20/Size 48/Type/XRef/W[1 1 1]>>stream Imperfection – A brave new direction for Corporate Video. You can’t ask your production company when the video is finished why something wasn’t included during shooting if it wasn’t included in the storyboard. Pre-production involves planning, script-writing, securing financing, scouting locations, and hiring talent and crew. . Lack of clear focus is the principle reason why business videos fail. Have your writer sign an "Assignment of Rights" with the production coordinator. 0000004658 00000 n You can actually do this step first to take the hassle out of the many parts involved in creating a video. > … To influence key decision-makers in your industry? 0000001482 00000 n There’s little point in discussing video with anyone if you can’t communicate a budget because it’s impossible for anyone to know how much effort is required to produce the video. All are an essential part of ensuring investment in video content is money well spent. You want to produce a quality video that will help you attain your objectives. This step typically requires both research and courage. What are the things that you need to tell your audience that will resonate with them and what do you expect them to understand AND remember after they have watched your video? Our poster-style checklist gives you the 9 key steps to successful corporate video content every time, from setting your goals to distributing the finished product. No one might remember whose idea it was to invite all your brand enthusiasts to a one day event and film them talking about your product, but that may be the’ big idea’ responsible for tripling subscription rates on your website. If your product is new then you’ll have to perform some type of research to ensure that a market exists. 0000001161 00000 n Here we go. Do they look powerful or weak? A well written storyboard holds everyone involved accountable. It’s the most potent element that makes the imagery rich … 0000000956 00000 n Your concept or idea is the big picture idea. What do you have as back-up if something goes wrong? A storyboard is also a tremendously valuable tool for accountability. This post was created to provide the reader with a tool for planning a video production as well as to give the reader an appreciation for the many elements and tasks associated with the creation of a marketing video. When is shooting scheduled to start and how much time is required for everyone to set-up? Required fields are marked *, Video Planning Checklist – 12 Keys to Success. That’s tough to do. For this, a ‘storyboard’ is created to outline the various sections of your video. In fact, some projects (i.e., recording an expert talking-head for training purposes) can be quite straightforward and only require a few of these steps. Knowing all the important stages in production is necessary in order to have a great outcome. Weather – Are you shooting outdoors? Once all filming is complete, it's time to begin editing.This step will need to be handled by a skilled editor. Planning to create some video content for your organization but not too sure where to start? While it’s true more money will lead to a higher quality product, costs have come down dramatically over the past decade. What should they be wearing? . Below are a couple more suggestions about things to think about when going over your production checklist and preparing for a video production. There are many different types of videos that you can create to promote your product or business and there are many factors and costs that go into the production of a video. Never again lose track of your video content or get caught up in confusing strategies. Start by identifying the goal and purpose of your video. Consider Stephen Covey’s business advice – First things first. Putting it ‘up on your website’ may or may not move the dial. The length of your video then really depends on the motivation of your viewer. About these filmmaking templates This database of free film production templates and filmmaking documents are dedicated to making sense of the various, oftentimes confusing, facets of the filmmaking process. Also, determine if the script will be read entirely by interview subjects or if a … What happens if it rains/snows/hurricanes? 0000014054 00000 n 0000014638 00000 n In our most recent “Video Like A Boss” installments, we established our foundation: structuring videos using the TWIN strategy and breaking down the basics of being on camera.Now, we’ll take a step back and delve into providing you with the best video production equipment checklist you’ll need to shoot quick, easy, and high-quality leadership videos. If you consider all of the above steps and take the time to properly consider your video planning checklist, you will have a much higher likelihood of success on your next video production. 0000004118 00000 n Nice to read. Video is a powerful storytelling tool and one of the most dynamic forms of online content. o��]wl��۟�S�B,\����wV4�a�{S�>�y�h�9�-a�c;V c�����O �)DJ��!���������å�e��w���Ø�$ &7���`y����ę���YZ�pn��a�4�b�����9���[C�,��9L�lC�ce��3�ޘ��8-=f��`�ﴜd.N��H,e\��2�n}n��_�Z�D��+�2�)��b�³͠�A� Before you start filming, pre-production is a vital step. The better the collaboration, the better the outcome. e6���f��9��)́wڌ~=9�&��I�\��d"1�a�Y0c��C��8�qˈ`=��Y� +�QTa9�2���>�O٢}|���S�Q�H�0��C\B5��`6M��`9ń�elL�(��6���A��%7asజ��;e�# In the following film production checklist, I broke the filmmaking process into 65 steps. But like I said, if you take time to study this film production checklist, you might get a tip or two that can potentially make your life easier. There’s little value in creating a video if you don’t have a plan for getting people to view it. Each of those buying ‘states’ require different messages. You have a great idea and are almost ready for a video shoot. Thanks for sharing! Then Revise It Again. To raise awareness about your new product? You need to determine exactly who your audience is. With so many moving parts, it’s easy to lose track of something vital. 3. 0000030530 00000 n Write your budget. Maybe it is on smaller phones tho…. On large conceptual projects we often hold facilitated story planning meetings with a range of people associated with the project to ensure that we are getting all relevant perspectives on the project. Get started with producing your next video using this free video production checklist! Do you use music or sound effects to set a tone or maintain a pace. Video production can be viewed as a stressful or laborious task, but with a little preparation and some help from your local video producer (e.g. Permits – Do you require permits for shooting, sign-off /waivers for people in the video, special insurance, parking access for the crew and equipment, etc.? 0000002440 00000 n To educate a new target audience on important issues affecting your industry? Knowing  the demographic and psycho-graphic makeup of your target audience is important? 0000013612 00000 n Even if you don’t plan on developing a detailed storyboard (you should…) it’s still a very valuable exercise to write down the structure of your video. Size: 108 KB. How can you determine a budget before you’ve come up with the idea?” Or conversely, why would you even bother considering ideas outside of the context of a budget? Film Production Checklist. 0000029839 00000 n �e�J 2. The Ultimate Pre-Production Checklist for Your Videos Are you working on a company video? A video post-production checklist will help you make sure you have all the details worked out. If you haven’t taken the time to properly plan out your video project, it will likely fail. If you want your video project to succeed, consider the following critical tasks that go into the pre-production phase: What questions should you consider as part of your video planning checklist? Unless you are Google or the Catholic Church {merger rumours are unfounded} you likely have a very narrowly defined audience who might benefit from your product or service. 0000021482 00000 n But as online attention spans continue to shrink, ‘shorter’ should definitely be the target. The share button isnt so bad…. Production is that act of recording the video. this is great! – Another essential tool in editing, the Scene/Take log gives you a better idea of where every piece of footage that… The written video script is a key part of pre … Read this checklist to prepare everything you need for filming. Either way, this is where the value is really created. h�bbbd`b`` How do you want people to feel after they’ve watched the video? Video shoots, even small ones, are logistically challenging. Checklist of Video Production Gear. The list is infinite but each business objective should have a matching business outcome that you can measure. With the help of a shot list, you … What is each person’s involvement and do they have ideas or biases that should be communicated upfront? 0000013334 00000 n It allows you to think through the video in a logical fashion and share this vision with others. 0000036949 00000 n Post-production involves video editing, wherein you also add special effects, music, and titles. Video Production Checklist. Before jumping into the production of any video, it’s important to … Follow a clear process for all your video marketing. If you don’t have a great idea for your video AND a solid shooting plan in place, no amount of production or post-production expertise and experience will save your project. From there you need to flush out the video in detail (typically by scene). Are they seriously considering purchasing your product? D id you finally get the green light? The first thing you need to create a video is a way to record it. Schedule– – Does your storyboard include a shot list and schedule that lets everyone know when to arrive and how long each scene or shot is going to take? Are they aware of your product? Are as short as possible while containing all the necessary information. When should they arrive? 1. Kind in mind, we’re still not getting ‘creative’ yet…. Great tool, and of course great ideas. Do you use voice-over to support what is being shown? Streamline video or photo projects with these production templates and documents. Make sure you have a defined goal. Getting Started: Pre-Production Checklist Before you start rolling, make sure you’ve done the following: Identify your target audience Whether it’s video production for a full-featured film, a short film, television commercial, or a music video, it’s a process that requires structure, collaboration, and a strong sense of direction. (A lot, as it turns out) … but who wants to pay for ‘planning’? Develop your message(s). When you are planning to shoot a video you need to have some basic things in place prior to picking up the camera to start shooting. It’s very important that you choose the right type of video to achieve your business goals. When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. Specific marketing video types are best suited to specific points on the customer buying cycle. What’s on screen: Where is the action taking place and who or what is in each scene? 0000002049 00000 n What does your audience care about and how does your product or service relate to those concerns? There are a tremendous number of moving parts in video production and as a result there are a tremendous number of things that can go wrong (something will…). The more narrow the focus, the greater chance of success because you can deliver a message that you know your audience cares about. Write Your Script and Revise It. Organization is the key to a successful shoot. Editing. Lock your script - it needs to be as complete as possible, before you shoot. A ‘treatment’ is a summary of how you realize that idea. ����� endstream endobj 58 0 obj <> endobj 59 0 obj <> endobj 60 0 obj <> endobj 61 0 obj <>stream Do they want / require hair and makeup? I Found It! Many thanks for sharing them all. Having a checklist is a good place to start. If you are creating a product demo, a training video or something else for someone much further along the buying cycle, then these audiences may want more information – they may need more detail.

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