video production checklist

On large conceptual projects we often hold facilitated story planning meetings with a range of people associated with the project to ensure that we are getting all relevant perspectives on the project. It’s relatively easy to cost-out crew, equipment and editing time, but how much is an idea worth? Determining a business objective causes you to focus on outcomes. 0000004545 00000 n D id you finally get the green light? Shorter is better, but shorter is also harder. Before jumping into the production of any video, it’s important to … Our Orlando video production company runs through a checklist to make sure we have all of our equipment lined up and in order so that your project is free of any chaos! Start by identifying the goal and purpose of your video. Your concept or idea is the big picture idea. Your email address will not be published. It is blocking the text with no way of disabling it. 0000004658 00000 n What do you have as back-up if something goes wrong? The better the collaboration, the better the outcome. Consider the following before you start your next video project: The challenge with the pre-production phase of a video project is that while it’s the most important phase of video production it’s also the hardest to cost-justify. Equipment – What type and how many cameras do you need? To influence key decision-makers in your industry? Tip #7: Chicago Video Production Checklist. With so many moving parts, it’s easy to lose track of something vital. Read this checklist to prepare everything you need for filming. With so many factors going into your Chicago video production, many things can be overlooked. No one might remember whose idea it was to invite all your brand enthusiasts to a one day event and film them talking about your product, but that may be the’ big idea’ responsible for tripling subscription rates on your website. Do you have all of the right lights, lenses, audio equipment, jibs, sliders, reflectors, tools, power, etc. 2. If you are unfamiliar with video production costs check out our video production cost calculator – it will give you an idea as to what different quality levels of video production cost, then…, Find a video similar to what you are considering and ask potential video production companies “What would a video like this cost to make?”. Editing. Talent or Presenters – Who is on on camera? What happens if it rains/snows/hurricanes? us), you too can produce compelling video content. If you have an existing product, it’s always good to touch base with existing clients to find out if you truly understand why they purchase your product. Do you have an exhaustive list of everything that needs to be included in your video? What should they be wearing? Use the following tools and tips to improve your organization’s video storytelling. Lock your script - it needs to be as complete as possible, before you shoot. This is the stage where the concept and messages come together in a coherent plan that gets approved before any camera ever gets turned on. The Ultimate Pre Production Checklist for Film & Video [FREE Checklist] By StudioBinder on April 1, 2019. Knowing  the demographic and psycho-graphic makeup of your target audience is important? You can’t ask your production company when the video is finished why something wasn’t included during shooting if it wasn’t included in the storyboard. 0000036612 00000 n 0000036351 00000 n Your budget will impact which video production … A well written storyboard holds everyone involved accountable. Are they aware of your product? Even small shakes can … It breaks down the video into three key components: 1. Film Production Checklist. Consider Stephen Covey’s business advice – First things first. If you don’t have a great idea for your video AND a solid shooting plan in place, no amount of production or post-production expertise and experience will save your project. The most important step on the video pre production checklist is choosing a professional video production company. 0000043675 00000 n Do you have an alternate shoot date? Pre-production planning will minimize the risks associated with your project. Do you need special equipment or props or products for the shoot? The written video script is a key part of pre … 0000022141 00000 n You have a great idea and are almost ready for a video shoot. There are many different types of videos that you can create to promote your product or business and there are many factors and costs that go into the production of a video. Organization is the key to a successful shoot. Crew – Who is on your production crew? 0 s�J� endstream endobj 56 0 obj <> endobj 57 0 obj <>stream While promotion and distribution are outside the scope of this post, it’s still important to understand where, how and why people will watch your video. Who needs to approve the video and where do they get inserted into the process? Many thanks for sharing them all. What are the needs, preferences and biases of this audience? If you are creating a product demo, a training video or something else for someone much further along the buying cycle, then these audiences may want more information – they may need more detail. When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. With the help of a shot list, you … Are they interested in your product? You have to know who your customers and prospects are and you have to develop a differentiated message that will resonate with that specific audience. 0000002049 00000 n The first thing you need to create a video is a way to record it. 0000030106 00000 n Who needs to be involved in the approval process of your video? Your video project won’t necessarily require each of the steps described below. Support elements:  What support elements are needed to support the message such as: branding, text, animations, CGI, music track, sound effects, etc. The ‘concept’ or ‘idea’ can be as simple as ‘let’s move the CEO out from behind his big desk and show him actually talking to customers’ or it can be as complex or grand as your imagination and budget allow. Knowing all the important stages in production is necessary in order to have a great outcome. Thanks Andrew – the outcome of the video is indeed, the only thing that matters. Size: 108 KB. This is where the creative process starts. Follow a clear process for all your video marketing. No matter how good your camera’s stabilization is, you need a tripod. On larger projects the treatment is usually a one page summary of your idea which outlines the style of the video and the devices used to communicate your key messages. This checklist will help you: Manage the budget; Allocate tasks and responsibilities; Realise the creative brief; There are many steps in the lead up to, and post-production, of quality video content. Below are a couple more suggestions about things to think about when going over your production checklist and preparing for a video production. To educate a new target audience on important issues affecting your industry? Are they on a tight schedule? A broadcast audience is very different than an audience on a professional business portal and different again from someone viewing your video on a mobile device. A video post-production checklist will help you make sure you have all the details worked out. This process has proved invaluable in uncovering stories and reference that no one else would have known about or would have considered. Our poster-style checklist gives you the 9 key steps to successful corporate video content every time, from setting your goals to distributing the finished product. What does your audience care about and how does your product or service relate to those concerns? Have your budget confirmed with you Executive Producer. In fact, some projects (i.e., recording an expert talking-head for training purposes) can be quite straightforward and only require a few of these steps. About these filmmaking templates This database of free film production templates and filmmaking documents are dedicated to making sense of the various, oftentimes confusing, facets of the filmmaking process. 3. Do they want / require hair and makeup? There’s little value in creating a video if you don’t have a plan for getting people to view it. Are they prepared to be on camera? How are you going to get people to watch your video? When is shooting scheduled to start and how much time is required for everyone to set-up? �e�J You Film Production Checklist. 0000000956 00000 n PDF. To motivate your customers to buy your product? If you consider all of the above steps and take the time to properly consider your video planning checklist, you will have a much higher likelihood of success on your next video production. If the video production company you are talking to doesn’t ask this question then you may want to consider a second opinion. How do you want people to feel after they’ve watched the video? I Found It! Digital Video Camera. The changing face of the corporate video production industry. The size and scope of your video project will determine how many meetings and how many people are involved in the video production process. this is great! H��W[p[G�ݣ�/�e[��Z��r"'���vl'qUDz�(4���sŒcJܤIZ�PhC��`�=P���3+� f�O�#O��3-í$��ϑ��� �������_v�#]��R���י����d��g�w^�"�!߄���-��o0�=w��Ź��3��c��_*K��� ƌH#KPx||�}i�����G���_X(~��o�al���i�,�^����/��ogïb�=����K�}����.�D��ϚDEX��=�ϰA��W�u� [�)سs,���Bk�������(ޣ�ٓ>��7̆�)~����Z�w�����G���Z/���x��_��3�bǭ�-e~����U`�cj��,��qK�D�M��-,�gc�b�b�>��83�lJqCIg1��!KR}PP���+;y��[ȩ@Ί+-aϞ��z. In fact, prices have dropped so much that you can now shoot a professional video … Pre-production involves planning, script-writing, securing financing, scouting locations, and hiring talent and crew. What’s the ‘big idea’ behind that will get people to actually watch your video. So useful and informative tips. From there you need to flush out the video in detail (typically by scene). The success of your video project will largely be determined by the time and effort you put into properly planning your project. 48 0 obj <> endobj xref 48 33 0000000016 00000 n necessary? 0000004118 00000 n Streamline video or photo projects with these production templates and documents. 0000014054 00000 n . A storyboard is also a tremendously valuable tool for accountability. This becomes much more important in large organizations. All are an essential part of ensuring investment in video content is money well spent. 1. � -� � endstream endobj 49 0 obj <>/Metadata 3 0 R/Pages 2 0 R/StructTreeRoot 5 0 R/Type/Catalog/ViewerPreferences<>>> endobj 50 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/XObject<>>>/Rotate 0/StructParents 0/TrimBox[0.0 0.0 396.0 612.0]/Type/Page>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj [/Indexed/DeviceRGB 1 57 0 R] endobj 55 0 obj <>stream For this, a ‘storyboard’ is created to outline the various sections of your video. To showcase your company as being environmentally responsible? Great post! For video production, different budgets fit different needs. 0000021482 00000 n Video production refers to the process of producing video content. Do you employ actors or presenters, if so which ones and how? What are the things that you need to tell your audience that will resonate with them and what do you expect them to understand AND remember after they have watched your video? To raise awareness about your new product? > Are the pictures vivid and attractive? Video Production Equipment Checklist Camera & lenses Clean lenses and camera mirror Include additional charged batteries Clean and pack UV/ND filters Field monitor (if applicable) Stabilization Tripod and mounting equipment Slider, Gimbal or other stabilization Lights/Background Check bulbs/power A ‘treatment’ is a summary of how you realize that idea. ����� endstream endobj 58 0 obj <> endobj 59 0 obj <> endobj 60 0 obj <> endobj 61 0 obj <>stream h�b``�e``�� K�P3�0p,``0@��bI>�v�����kY��n��)�28"WX,*¯�|m ���^���020����jp�Y�gBDv �I endstream endobj 79 0 obj <>/Filter/FlateDecode/Index[5 43]/Length 20/Size 48/Type/XRef/W[1 1 1]>>stream Checklist of Video Production Gear. The list is infinite but each business objective should have a matching business outcome that you can measure. Sample Video Production Checklist Template Dominica Alexeeva November 24, 2020 Checklist Creating and creating a fantastic video asks a great deal of preparation, Preparation is the secret to a fantastic video along with fulfilling your financial plan. How can you determine a budget before you’ve come up with the idea?” Or conversely, why would you even bother considering ideas outside of the context of a budget? Some things to consider before the folks with cameras arrive: Location Scouting – Where are you going to shoot and what challenges do you have there? I suppose that if your concept is epic enough then you could slap a logo on just about any idea and realize some benefit. You can actually do this step first to take the hassle out of the many parts involved in creating a video. That said, the execution of most uber creative ideas never realizes the giddy expectations imagined at conception. That’s tough to do. A pre-production location visit and discussion with on-site maintenance or security is often necessary. Video Pre-Production Checklist Script – A script is a crucial first step to help you clarify and stay on point, as well as secure compliance pre-approval. Your video needs to be succinct, it needs to include targeted, relevant information and it has to be interesting. Are you promoting a product or service, are you promoting your company or are you trying to help your potential customers understand a vexing problem that you know they experience? Kind in mind, we’re still not getting ‘creative’ yet… By ‘message’ I mean … It can be a lengthy process and it basically consists of writing, shooting, and editing. The more narrow the focus, the greater chance of success because you can deliver a message that you know your audience cares about. Video is a powerful storytelling tool and one of the most dynamic forms of online content. 0000001912 00000 n Video Production Cost – 35 Factors with costs explained. Shorter seems riskier because you have to leave things out and narrow down your message to a very few key ideas. h�bbbd`b`` 0000014079 00000 n Obviously some steps will be more challenging than other steps. If you want your video project to succeed, consider the following critical tasks that go into the pre-production phase: What questions should you consider as part of your video planning checklist? > … Never again lose track of your video content or get caught up in confusing strategies. Imperfection – A brave new direction for Corporate Video. Then Revise It Again. Production of your corporate video is an important process. The storyboard is the physical manifestation of the treatment. A good rule of thumb for promotional videos (targeting the ‘awareness’ or’ interest’ phases of the sales cycle) is between one and two minutes in length. Whether it’s video production for a full-featured film, a short film, television commercial, or a music video, it’s a process that requires structure, collaboration, and a strong sense of direction. In our most recent “Video Like A Boss” installments, we established our foundation: structuring videos using the TWIN strategy and breaking down the basics of being on camera.Now, we’ll take a step back and delve into providing you with the best video production equipment checklist you’ll need to shoot quick, easy, and high-quality leadership videos. e6���f��9��)́wڌ~=9�&��I�\��d"1�a�Y0c��C��8�qˈ`=��Y� +�QTa9�2���>�O٢}|���S�Q�H�0��C\B5��`6M��`9ń�elL�(��6���A��%7asజ��;e�# 0000004727 00000 n o��]wl��۟�S�B,\����wV4�a�{S�>�y�h�9�-a�c;V c�����O �)DJ��!���������å�e��w���Ø�$ &7���`y����ę���YZ�pn��a�4�b�����9���[C�,��9L�lC�ce��3�ޘ��8-=f��`�ﴜd.N��H,e\��2�n}n��_�Z�D��+�2�)��b�³͠�A� 2. Before hitting the accelerator make sure to grab a pre-production checklist for your upcoming tasks. Required fields are marked *, Video Planning Checklist – 12 Keys to Success. Nice to read. Do you use music or sound effects to set a tone or maintain a pace. If your product is new then you’ll have to perform some type of research to ensure that a market exists. 0000014638 00000 n Camera, Audio, Lights, Director, Production Assistants, Grip for special equipment, Teleprompter operator? Getting Started: Pre-Production Checklist Before you start rolling, make sure you’ve done the following: Identify your target audience One of the best places to start this process is to consider where your customer is on the custom buying cycle. The courage part comes in when you have to consider and narrow down ‘personas’ of the people likely to buy your products. VIDEO PRODUCTION CHECKLIST. 0000001482 00000 n 0000001161 00000 n However, shorter is a guideline, not a rule. Whose input and perspective would really be of value in the planning process? Are there lighting, audio or other logistical problems that you will have to solve. Video shoots, even small ones, are logistically challenging. Production is that act of recording the video. 0000002857 00000 n H��W�n�6��+�*2�J|I"� �,كf�v�-�Du����]��KR�+�@�&dS��sy�9�f����g����u�]Ⱦԟ���â�Q��$��^�����)�6=��3!lxȐ��@9���X=�%w��O��|<��a���.��]�?���{|���+Yn���R��nH�B�)���\��z���t�|- ^� ��(i� It’s very important that you choose the right type of video to achieve your business goals. 0000002903 00000 n What’s the point … To help customers and prospects solve a problem they might have? On smaller projects a simple video production brief may be enough to estimate and start the planning process – especially where a good client/supplier relationship already exists. What type of video is best to achieve my business goals? Having a checklist is a good place to start. If you don’t circulate the storyboard and schedule to the folks involved in approving/blessing the video you may be in for a shock when they tell you that you’ve left something out or you have not represented the material the way they would have liked. Schedule– – Does your storyboard include a shot list and schedule that lets everyone know when to arrive and how long each scene or shot is going to take? This is so perfect for advertising and marketing as a whole. It can be pretty daunting experience with all the video jargons and technical requirements. Each of those buying ‘states’ require different messages. Do you use voice-over to support what is being shown? Shot List Template. Either way, this is where the value is really created. Great tool, and of course great ideas. Weather – Are you shooting outdoors? Pre-Planning Required Before You Contact A Production House. This topic, more than any other, illicits the greatest ‘chicken and egg’ discussions. Wow… Please get rid of that annoying share button. It was also the first time their pre-production path was modelled on that of traditional film. Too many video production projects start part way through the process – with a ‘cool idea’, a bad idea, a misguided idea or worst of all, no idea at all. You need to determine exactly who your audience is. They will examine many hours worth of footage and select the best takes to use in the final video. LENS: A camera is nothing without a lens. static1.squarespace.com. Shooting a Video: Pre-Production Planning Checklist. 1. Video Production Checklist. There’s little point in discussing video with anyone if you can’t communicate a budget because it’s impossible for anyone to know how much effort is required to produce the video. Write your budget. Tripod. Technology has … %PDF-1.4 %���� Your email address will not be published. Story is the most vital element of your video. The process is quite challenging, but you can handle the production easily and quickly with adequate preparation. Assuming too large an audience will likely result in a message that doesn’t resonate with anyone. (“OK!, how about this… we film a thousand multi-coloured French Poodles chasing Lady Gaga down the Champs Elysees… ?”), You’ll  have to do some research if you have no prior experience with video production but at the end of the day you, or someone you report to, definitely has a budget for your video project. Are they seriously considering purchasing your product? 0000029839 00000 n Make sure you have a defined goal. Video colour & contrast. Also, determine if the script will be read entirely by interview subjects or if a … Marketing Videos – 32 Types That Every Business Should Consider. It’s all the stuff that’s in my head but it’s been really useful as a resource to give potential clients and idea of how important it is to think about scope and logistics of a video project! Do they look powerful or weak? Creating a great video production takes so many things to consider. 3. To drive prospects to the booth at the next trade show you will be attending? The Ultimate Pre-Production Checklist for Your Videos Are you working on a company video? By ‘fail’ I mean fail to achieve any measurable business objective. 0000004434 00000 n The length of your video then really depends on the motivation of your viewer. Get started with producing your next video using this free video production checklist! 0000041059 00000 n There are a tremendous number of moving parts in video production and as a result there are a tremendous number of things that can go wrong (something will…). Even if you don’t plan on developing a detailed storyboard (you should…) it’s still a very valuable exercise to write down the structure of your video. Thanks for sharing! The storyboard takes your concept or idea and considers any or all of the following: This is the step where you determine the style, the flow, the length (more on this step below) and the structure of your video. Post-production involves video editing, wherein you also add special effects, music, and titles. Have they rehearsed their lines or will they be using a Teleprompter? [���1��2T*�ocA�y!��9�]uy���i�ǣQ+G�0�Dŏ��Dz�a�A�.7�dQޏWJ?8Y^�%(;n ̜sɧX~aV�I��7Ԕ��ڝ��k��3�Ã5\�炠�d"k� ؟��׸`���#�n&a�E>�+�Q|�ʠ;���*�7HvT�KX���U������?���#��������ݡ�^ݣ+!��:��:jh^VN Fb#Mn��\�J�t��})f����>�n`����M���p�&����L���9,�����l���s�����> ��㰄�qh�ڧ�-g�|ʥH`��V�����V81�֪�^��F5 q��-�>� ڞ��5l�bpQ�rS�z���¸d(�e��RJ!��.�>�0j�/�:� – Another essential tool in editing, the Scene/Take log gives you a better idea of where every piece of footage that… Or are you trying to sell to your best audience – existing customers? Video production can be viewed as a stressful or laborious task, but with a little preparation and some help from your local video producer (e.g. What specific problem am I trying to solve and how do I communicate our solution to that problem? So… back to earth, the vast majority of marketing video production concepts are driven by both practical and creative imperatives. The kind of gadgets really matter as well. It’s the most potent element that makes the imagery rich … Kind in mind, we’re still not getting ‘creative’ yet…. “A video planning checklist is the best way to think through your project before you start.”. Have your writer sign an "Assignment of Rights" with the production coordinator. When you are planning to shoot a video you need to have some basic things in place prior to picking up the camera to start shooting. At the end of this blog, you can download a simplified video post-production checklist to help keep your project on track. The best way to frame a message is in the form of addressing a specific customer pain-point or problem. Obviously, the more messages you include, the less likely your audience is to understand and remember any of them. | A Nikole For Your Thoughts.. Video Pre-Production Planning Check-list – 11 Steps to a Successful Project | Hold On To That Slinky Thing, Simple Video Pre-Production Checklist | Hitchhiker's Guide to Video, Corporate Video 101: The Ultimate Guide to Creating Brand Video - The Shutterstock Blog, The First Step in Videomaking | Everyday Video, TME PROJECT – REFLECTION 14 – Holly's Music Education Blog, Getting Started With Video Production Pricing — VideoRemix, Audio & Visual: Module 3- Visual Composition: Pre-Production – the goth historian, ICM508 Module 3 – Visual Design I – Emily Daigle, Module 3: Visual Composition I – Visual Montage (Pre-Production) – Breanna's Design Blog, Module 3: Visual Composition 1-Visual Montage (pre-production) – Kelcey Nicole, ICM508 Module 3: Visual Montage (Pre-Production) – Adam Rivers: Diversifying Yourself As An Asset, Module #3: Visual Composition I – Visual Montage (Pre-Production), Pre-Production Tips from the Pros – Media Dino, Module Three: Visual Composition 1- Montage Preproduction – Designer Insight, How to Create an Effective Video Production Brief. 0000002440 00000 n In the following film production checklist, I broke the filmmaking process into 65 steps. Unfortunately, it’s very difficult to charge for ideas so they typically get wrapped up in execution costs.

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